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By Nancy Dahlberg

Membership Spotlight | Dedicated IT

Read Time 3 Minutes

Business: IT services for companies.
HQ: Palm Beach Gardens; second office in Melbourne, Fla.
CEO: Adam Steinhoff
Employees: 28

 

Adam Steinhoff once tried working for someone else. It lasted a year.

“It became very apparent that I am a much better entrepreneur than an employee,” he quipped.

That one-year stint as a senior network engineer was 17 years ago, and since then, Steinhoff has built his own tech company, Dedicated IT, into a strong employer and tech player in Palm Beach County.

Dedicated IT, based in Palm Beach Gardens, is an IT services company specializing in serving mid-sized companies. “Businesses with 100 to 500 employees do business with Dedicated IT because we are the best at turning around poorly performing IT departments and/or other IT services companies who are dropping the ball,” said Steinhoff, founder and CEO, during an interview in the hammock chairs at Palm Beach Tech, where he is vice chair of the board of directors.

Like Dedicated IT, Steinhoff was officially made in Palm Beach County. A geek all his life, Steinhoff started fixing other people’s computers as a teen. “My parents drove me to friends’ houses to fix their computers, and I would have to call them afterward to pick me up.”

Steinhoff attended college, but dropped out quickly because “everything they were teaching was obsolete.” Instead he acquired relevant certifications: Microsoft, Cisco, Citrix, NetApp, Nimble and others. That knowledge was supplemented with real-world experience – “many years of hard-learned and often expensive lessons,” he said.

Fast forward to today and Steinhoff hasn’t changed: “A lot of people tinker on cars and stuff – I like to tinker on businesses.”

Today, Dedicated IT has 28 employees and Steinhoff has plans to add 20 this year. Revenues have doubled in the past year, and the company has 167 clients in 40 states and three countries, Israel, France and the UK. In 2016, Dedicated IT merged with Medical IT Solutions in Melbourne, where it now has its second office.

“They are in high-growth mode typically, and they are frustrated and tired of technology problems. The guy they hired early on in the company isn’t cutting it any longer. That’s when we get the call.”

One of Steinhoff’s keys to success is “being cool with not being the smartest person in my company,” he said. “I have built a pretty successful company in Palm Beach County by hooking my buggy up to smart people.”

During the hiring process, Dedicated IT looks for all of these specific values in candidates – optimism, relentlessness, charisma, passion and a thirst for growth, Steinhoff said.

Dedicated IT offers its employees unlimited vacation and no-questions- asked family personal leave, he said. “We work hard but have fun.”

Steinhoff advises aspiring entrepreneurs to subscribe to Audible and ask every person they respect what books they should be reading.

What books inspired Steinhoff? “How to Win Friends and Influence People is the bible of charisma. Be Obsessed or Be Average by Grant Cardone gave you permission to be obsessive about what you are passionate about. Traction by Gino Wickman is good for companies that are closing in one the million dollar revenue mark and are trying to turn a big little business into a little big business.”

Dedicated IT’s goal for 2018 is to spend more time with its best clients to figure out how its service can be even better, Steinhoff said. Within five years, Steinhoff hopes to have 20 national accounts with offices in 10 states or more and annual revenue of at least $20 million.

By Nancy Dahlberg

Member Spotlight | Digital Resource

Read Time 3 Minutes

HQ: West Palm Beach
Business: A digital marketing agency
President: Shay Berman
No. of employees: 27

 

 

Shay Berman hasn’t been sleeping much – by design. He typically rests from 4 to 6:30 a.m. and again from 6 to 8:30 p.m. He read about successful people using this snooze strategy and thought he would give it a try.

And besides, who has time for sleep when you have a fast-growing tech company to run?

Berman is founder and president of Digital Resource, which helps clients with SEO, website design, social media and live chat services. “Everything we do is custom. We don’t do anything cookie cutter,” he said. “We will custom create a strategy that fits our client’s needs.”

Berman graduated from Michigan State in advertising, and while there his professors, who were also Google executives, helped him develop a proprietary link-building system for SEO. Then he founded a landscape construction company and dove into internet marketing to grow his business. He loved the marketing part and learned about management, but “being in the weeds literally myself was not what I wanted to do long term.”

Berman sold that business to a friend and moved to Palm Beach County “paradise” about five years ago. After working briefly for another marketing company, he thought he could do it better. Digital Resource was born on his couch.

Its customers are dentists, ice cream shops, car places, roofers, landscapers, pet stores, you name it. “We have clients that spend $300 a month and others are spending tens of thousands – it really depends on what they are trying to accomplish.”

Many of them come for the SEO services but social media marketing is also a big company focus.

Unfortunately, companies often don’t do that well on their own, Berman said. “They think that they don’t have to be personable through their presence or they think it will be the be-all- end-all to get them success. It has to be worked at and earned and you have to play the long game with it.”

Berman believes 2018 will be the year of video marketing but he also thinks managed live chat is underutilized: “There is no other medium online that allows you to reach out to the potential customer before they reach out to you.”

Today, Digital Resource has 27 employees, tripling in the last year because it strengthened relationships with strategic partners and focused harder on sales and client retention.

“Our goal is to double if not triple again this year,” he said. “We have hundreds of customers in the state of Florida alone. We are keeping our revenues private but I will tell you that we will place on the Inc 500 list of the 500 top companies this year. It’s not official but based on the past year we will qualify this year.”

Company culture is key, he said: “When a business gets to this size, it is the people that drive it. We try to live by our three principles in everything we do: transparency, fun, efficiency. I want my employees to feel like when they wake up in the morning this is where they really want to go.”

The office exudes energy, with writing all over every wall. Said Berman, “We call it organized chaos and it is how I think, too.”

By Nancy Dahlberg

Member Spotlight | Arrow Digital

Read Time 3 Minutes

HQ: West Palm Beach; offices in Dallas. Ukraine and India
Business: A boutique digital consulting firm that builds custom software, websites
and RPA solutions.
CEO: Mark Landry
No. of employees: Over 120

 

In Arrow Digital’s West Palm Beach offices off Clematis Street, the company’s core values hang proudly on the walls. One of the first ones that a visitor sees: “We Make Our Moms Proud.”

Below the large letters, employees busily create software solutions for their customers and bounce ideas off one another while a couple of them take a break at the ping-pong table.

Teamwork is critical at Arrow Digital, a boutique digital consulting firm, and it’s why the company’s core values such as “We’re A Family,” “We’re a Teaching Hospital” and “We Know That ‘Good Enough’ Isn’t” are so important, said Robert Wells, VP of strategy.

Arrow was founded in 2005 by Ryan Morgan, and in 2007 he joined with Raul Rodila to grow the company. Now, under the direction of the two managing partners, CEO Mark Landry and an experienced leadership team, the company has more than 120 employees servicing customers such as Cracker Barrel, Hilton, GL Homes, NASCAR and a large global financial services client.

After understanding and strategically mapping out a customer’s business goals, Arrow Digital designs a customer experience and creates custom applications and large-scale websites that enable the customer to reach its goals. As the digital revolution has gained steam, Arrow launched emerging technology and services practices in Robotic Process Automation (RPA), Cloud Enablement, Digital Experience, User Experience and Data Analytics. Much of all this is facilitated by Arrow’s project governance program.

“Over its 12+ year history, the company has developed a deep library of IP for methodologies, governance and delivery. The company has doubled in revenue and size every two years since its inception in 2005 and was highlighted as one of the INC 5000 fastest growing companies in 2015,” said Wells, who joined Arrow in 2015. “Our biggest competitive advantage is our highly skilled people and a unified commitment to quality.”

On tap for 2018: Scaling the business and driving more growth to its RPA practice. Longer term, “we will continue to build our practice areas and innovate as new relevant technology and business needs arise,” Wells said.

To be sure, growing a tech company in Palm Beach County was difficult early on. “But with Palm Beach Tech and the resurgence of entrepreneurs, technology and innovation, it has made it easier. There is more buzz here now,” Wells said.

To keep nurturing the tech industry, Wells believes there should be a strategic focus at the county level to grow the talent pool. “With our dynamic growth, we have definitely helped bring people from other states here, that’s for sure.“

Arrow Digital’s reputation and company culture are attractors: It’s on Clematis, offers flex time, hosts events and even has a Fun Committee, Wells said. “We encourage our people to be a part of the community.”

That includes inspiring young entrepreneurs at Place of Hope and helping Palm Beach Atlantic with their business plan competition. Morgan invests in startups through New World Angels. Wells is a mentor for #MadeInPBC. Arrow manager Jeremy Lawson runs the Palm Beach Java Script Meetup that has grown from 20 people to 700-plus and also coordinates the Palm Beach Tech Hackathon for the STEM Council. Said Wells, “We’re all trying to give back.”

By Nancy Dahlberg

Member Spotlight | ScriptSender

Read Time 3 Minutes

HQ: West Palm Beach

Business: Enables secure, instant communication between healthcare providers.

CEO: Chris Craft

No. of employees: 30

 

 

Don’t tell Chris Craft it can’t be done.

The former CIO at a healthcare system found that simply and securely sending or receiving health information, be it prescriptions, health records or other documents, was time consuming and staff intensive – not to mention archaic. That’s because the systems the doctors, labs and hospitals used weren’t compatible with one another; documents often had to be faxed and then input on the other end, an inefficient process that could be prone to errors.

But when Craft thought there had to be a better way, doctors said it couldn’t be done. The company’s board told the healthcare executive that “not everything is a technology problem to be solved.”

So on his own time, Craft built a solution and his company agreed to be the first user. In year one, the organization reaped large savings, Craft said.

If it worked for that organization, others could benefit too, Craft believed. That’s when he launched ScriptSender in New England and moved it to Palm Beach County in 2014.

“We connect healthcare systems, hospitals, specialty physicians and labs. All their systems speak different languages and it causes a lot of unnecessary work and delays in patient care,” said Craft, founder and CEO of ScriptSender. “Our software makes their systems speak the same language.”

And it has to be ridiculously easy to install and use. After all, doctors can be demanding customers.

Today, ScriptSender offers six subscription-based products, including its original product for sending scripts between entities and another for transmitting diagnostic images. They are used by major healthcare systems in every state and other countries, Craft said.

“We also work with the independent facilities [such as] the small to midsize lab or pharmacy, and we are able to provide them technology to compete at the enterprise level.”

In December alone, ScriptSender sold more subscriptions than the entire year before. Profits grew significantly last year, Craft said. Craft credits the company’s success with having a skilled team that is customer-centric.

“Every customer comes with different challenges,” said Craft. “We’ve had to be versatile and willing to change our approach and our model. Our whole product suite is built on customer need.”

Nationwide, ScriptSender has about 30 employees, and Craft expects that to double over the next 12 months in Palm Beach County.

What’s ahead? Robust growth. ScriptSender’s headquarters at 319 Clematis St. is expanding, and nine products are planned for 2018 rollout. The expansion roadmap includes South America and Australia, and more innovation is on the way. “We’re working on data projects to help our customers not only run their business better but help make better decisions about treating patients using their own data,” Craft said.

Craft likes the way the county’s close-knit tech community is developing, and he’s part of Palm Beach Tech’s education committee. “We need more continual investment, not only in retaining technical companies, but also in growing our technical resources and training.”

By Nancy Dahlberg

Member Spotlight | MyTaskit

Read Time 3 Minutes

HQ: West Palm Beach

Business: A work-coordination platform

CEO: Kevin Hutchinson

No. of employees: 21

 

What’s a successful health-tech entrepreneur doing making waves in the marine business? Let’s ask Kevin Hutchinson.

He is founder and CEO of MyTaskit, a subscription-based work coordination platform for service and repair professionals. MyTaskit started out innovating in the marine sector, but is now also navigating the 10x larger property management and construction industries, among others.

Hutchinson found similarities with building systems for coordinating patient care. He is founding CEO of Surescripts, a health information network used by most physicians and nearly all pharmacies in the U.S. Before that, his companies built one of the first electronic medical record systems, purchased by GE, and created a physician portal acquired by WebMD.

Now with startup No. 4, this serial entrepreneur isn’t slowing down.

With MyTaskit, service work is coordinated internally between staff and externally with subcontractors and customers, eliminating workflow and communication inefficiencies. “Our system takes a task, and not only is the task description there, but [technicians] can chat with the supervisor, add photos and videos, they can add labor notes and hours … and it immediately goes into the company’s accounting system,” Hutchinson said.

One of MyTaskit’s marine service customers was seeing an abundance of unscheduled overtime and didn’t know why. The company put MyTaskit in place to track jobs and communicate with workers throughout. The result, according to an independent ROI study: The company reduced unauthorized overtime by 50 percent and billing time by 44 percent.

Although Hutchinson’s vision was always big, MyTaskit first tackled recreational marine, a microcosm of other markets with its plethora of mechanical, electrical, plumbing and carpentry tasks, said the lifelong boater. Like all startups, MyTaskit made course corrections. In 2012, it was called The Boat Village, a platform enabling better communication between the consumer and business. But its business customers told Hutchinson they had a bigger problem – communicating with their own workers. After moving to Palm Beach County, MyTaskit relaunched in 2015.

Today, MyTaskit employs 21 people and has expanded into property management, construction, industrial equipment and commercial marine domestically and abroad. More than 1,000 industry professionals are using the platform. The startup has raised $12 million in financing.

While service workers haven’t typically been tech’s early adopters – just like doctors – that’s also the way to learn, Hutchinson said: “I love the guys that resist because they are going to be the ones who help you the most make a better product.”

His advice to first-time entrepreneurs: Stay resilient. “These are long hours, long days, you have to find a balanced life. But you really have to work your life into the work, not the other way around.”

Wait, he’s done this before. Doesn’t it get easier?

“You can be a parent of four kids and they will all be different. Any startup you do is going to have its own personality – with different growing pains. But by keeping the team focused, we are seeing tangible results for our customers and that is exciting to see.”

By Nancy Dahlberg

Member Spotlight | Levatas

Read Time 3 Minutes

HQ: Palm Beach Gardens

Business: A digital transformation agency

CEO: Ryan Gay

No. of employees: about 100

 

Digital transformation is in this company’s DNA.

Levatas, a digital agency serving a who’s who of national brands, uses technology and data science to enhance customer experiences, said CEO Ryan Gay. “We help drive revenue, increase operational efficiencies and create better experiences for employees and customers of brands.”

It comes down to this, Gay said: “We love helping our customers solve hard problems.”

A decade ago, Levatas started in founder Chris Nielsen‘s garage as a website development company. Gay was employee No. 4. Even then, Levatas asked its customers the why questions – why do you want this website and what do you hope to get from it? That led to a lot of hows – and new solutions to help drive eyeballs to the sites.

Under Nielsen’s creative energy and Gay’s operational expertise, Levatas spread its wings, solving harder technology problems for bigger clients. About 10 years ago, Levatas built a robotic arm for Cisco’s production functions.

“That set us on the path to becoming a digital transformation agency,” said Gay, an FAU business grad.
“Today we are about 100 people strong who work for some of the biggest brands.” Those include IBM, HSBC, NextEra, Office Depot, H-P, G4S, Emerson and Dell.

For HSBC, Levatas modernizes digital customer experiences, particularly with credit card signups. As part of the banking company’s innovation initiative, Levatas runs workshops with cross-functional HSBC teams that prototype solutions and pitch them to the C-suite. For other companies, Levatas’ work includes chat bots, augmented reality and other cutting edge technologies.

“We do a lot with machine learning and data science to help brands take data silos they already have and merge them into a data warehouse that can produce insights to drive their business forward,” Gay said. “That’s where we see the market heading.”

Levatas has posted 10 straight years of growth, and has no debt. Its annual revenues are north of $10 million.

Still, Levatas can’t hire data scientists and senior architects fast enough and may open satellite offices in other U.S. cities to attract more talent. Levatas’ weapon of choice for talent retention is work-life balance.

“Our ethos is to have happy clients and to be happy ourselves.” Gay explained. “A lot of agencies do it at the expense of the team – you see high turnover, low retention, you see 70 or 80 workweeks. … That’s not who we are.”

One of Levatas’ two offices in Downtown at the Gardens opens to a congenial café atmosphere complete with a bar and ping pong. In the other, teams are casually huddled in inviting communal areas. As the team grows, it may open a “destination headquarters” in Palm Beach County, perhaps on the water, that complements its live-work- play ethos, Gay said.

Along with good salaries, Levatas offers unlimited time off, 401K matching, flexible work hours, gym memberships, free lunches and bonuses. Its GenerosiTeam makes certain Levatas actively gives back to its community and Levatas matches employees’ charitable giving.

Said Gay: “We know happy people do great work.”

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Membership Spotlight | Dedicated IT
Member Spotlight | Digital Resource
Member Spotlight | Arrow Digital
Member Spotlight | ScriptSender
Member Spotlight | MyTaskit
Member Spotlight | Levatas