South Florida Tech HubSouth Florida Tech Hub

By Nancy Dahlberg

Member Spotlight | Digital Resource & Shay Berman

Read Time 3 Minutes

Business: A full-service digital marketing agency

HQ: West Palm Beach

President: Shay Berman

No. of employees: 55

Website: yourdigitalresource.com

 

When Shay Berman moved his digital marketing agency, Digital Resource, into new offices last year, he wanted room to grow.

The company had been on a growth tear over the past couple of years and had outgrown its 1,500 square foot offices. The trade-up: 9,000 square feet that can accommodate up to 101 employees. Now that the team is back in the office, the much roomier space seems rather prescient with the pandemic still a threat.

Berman believes a creative team like his needs to be together physically to bounce ideas off one another and collaborate. “There is a culture that’s created when we’re physically together that can’t be recreated in a digital environment,” he says. So as soon as they were able to go back to the office, they did, although they moved back into physical offices in four phases.

And when the company – now with about 55 employees — is ready to grow again, there’s room for that too.

 

‘AMAZING PROCESSES’

In the past two years, Berman has been busy putting systems and processes in place to maximize growth and efficiency. He says the company has increased services by about 50% and the team has been growing by about 15 members a year and has become more specialized. “We used to have one person doing multiple things, and now every one of our services has its own dedicated specialists,” Berman says.

Clients represent over 100 different verticals, including fitness, restaurants and bars, medical groups, retail stores and financial companies. Berman is justifiably proud to be a Great Places to Work winner twice, which says a lot about the team and the company culture.

Digital Resource has racked up a number of awards, including its third time in the Inc 5000 Fastest Growing Companies. Shay was also named to the South Florida Business Journal’s 40 under 40 this year and to the 4 under 40 by the American Marketing Association.

Berman believes a key to Digital Resource’s success is its focus on innovating customer service processes. That included invested in custom reporting software that will report on all aspects of the client’s digital marketing campaign. “It’s 24-7 accessible by the client, It’s manipulatable and maneuverable to where the client can look at all the different metrics they want without support from a team member here.”

The company also systemized how team members communicate with clients, and incentivized account managers for retaining clients. Now, the account managers own the relationships — and the results.

“We have optimized the last two years to have amazing processes,” Berman said, adding that Digital Resource has a two factor layer of communication among team members so “almost nothing falls through the cracks.”

BERMAN’S AMA

Berman also does one on one sessions with everyone in the company every quarter now. “They can ask me anything … and it has also allowed us to continue to innovate for clients with new ideas I never thought of.”

We did our own AMA with Berman:

Areas of growth? Over the next year, Berman wants to steer the company into a lot more automation to help clients. “So instead of just sending them a lead, we help nurture that lead and track the metrics at a level that we don’t really see other marketing companies doing.”

What about hiring? “My philosophy for hiring is hire fast, fire faster. We give a lot of people that opportunity and we expect performance right away. … When I’m in the hiring process, I look at who the person is — are they someone who I see passion in their eyes or are they looking to punch a time clock.”

Secret to culture? “I believe in being fully transparent, where people know the goals and intentions behind everything, not just for themselves or their team but for the entire company, because if you want to get everyone rowing in the same direction, everyone has to know where they’re going …  If you show people your cards and  they are on the same team, they are going to help you get the win.”

By Nikki Cabus

Member Spotlight | Shay Berman, President @ Digital Resource

Read Time 2 Minutes

#Member Spotlights are a weekly series of the Palm Beach Tech Association, featuring accomplished entrepreneurs in the Palm Beaches.

This week we feature Shay Berman, the President at Digital Resource.

Who are your clients?

Our clients are business owners of all sizes who are looking to grow their businesses using the internet as a tool.

Tell us a bit about your company or business

Digital Resource is a customized internet marketing agency delivering internet marketing services to companies of all sizes. Our proposal are based on created business goals and aligning the correct marketing to achieve those goals using the internet. We specialize in SEO, social media, Google/Facebook Ads, Live Chat management, website development and much more! Digital Resource is also the 262nd fastest-growing private company in America of 2018, as ranked by Inc. Magazine’s annual Inc. 500 listing. Inc. 500 is a special acknowledgement of the top 10% of companies ranked on Inc. 5000, and recognizes Digital Resource’s full-service marketing solutions among a distinguished group of businesses across the nation. This ranking is a testament to our dedicated team of internet marketing specialist and the continued success of the strategic partnerships we aim to establish with current and future clients.

Tell us a little about yourself

Shay Berman is the CEO and founder of Digital Resource, a full-service digital marketing agency located in South Florida. Shay’s clear-cut approach to internet marketing has driven his clients’ businesses to new heights and allowed Digital Resource to land on the Inc 500 list after just four years. Digital Resource provides exceptional service in social media marketing, organic search engine optimization, responsive design, and much more.

You get to have 3 things while stranded on a deserted island, what are they?

Phone, internet, electricity

What’s your favorite local hangout?

Why the Palm Beaches?

It’s paradise, from the beaches, cities and people to the business opportunities there is not much more you can ask for!

What does Community mean to you?

It means having a sense of togetherness where everyone works as one cohesive unit for the greater good.

By Nancy Dahlberg

Member Spotlight | Digital Resource

Read Time 3 Minutes

HQ: West Palm Beach
Business: A digital marketing agency
President: Shay Berman
No. of employees: 27

 

 

Shay Berman hasn’t been sleeping much – by design. He typically rests from 4 to 6:30 a.m. and again from 6 to 8:30 p.m. He read about successful people using this snooze strategy and thought he would give it a try.

And besides, who has time for sleep when you have a fast-growing tech company to run?

Berman is founder and president of Digital Resource, which helps clients with SEO, website design, social media and live chat services. “Everything we do is custom. We don’t do anything cookie cutter,” he said. “We will custom create a strategy that fits our client’s needs.”

Berman graduated from Michigan State in advertising, and while there his professors, who were also Google executives, helped him develop a proprietary link-building system for SEO. Then he founded a landscape construction company and dove into internet marketing to grow his business. He loved the marketing part and learned about management, but “being in the weeds literally myself was not what I wanted to do long term.”

Berman sold that business to a friend and moved to Palm Beach County “paradise” about five years ago. After working briefly for another marketing company, he thought he could do it better. Digital Resource was born on his couch.

Its customers are dentists, ice cream shops, car places, roofers, landscapers, pet stores, you name it. “We have clients that spend $300 a month and others are spending tens of thousands – it really depends on what they are trying to accomplish.”

Many of them come for the SEO services but social media marketing is also a big company focus.

Unfortunately, companies often don’t do that well on their own, Berman said. “They think that they don’t have to be personable through their presence or they think it will be the be-all- end-all to get them success. It has to be worked at and earned and you have to play the long game with it.”

Berman believes 2018 will be the year of video marketing but he also thinks managed live chat is underutilized: “There is no other medium online that allows you to reach out to the potential customer before they reach out to you.”

Today, Digital Resource has 27 employees, tripling in the last year because it strengthened relationships with strategic partners and focused harder on sales and client retention.

“Our goal is to double if not triple again this year,” he said. “We have hundreds of customers in the state of Florida alone. We are keeping our revenues private but I will tell you that we will place on the Inc 500 list of the 500 top companies this year. It’s not official but based on the past year we will qualify this year.”

Company culture is key, he said: “When a business gets to this size, it is the people that drive it. We try to live by our three principles in everything we do: transparency, fun, efficiency. I want my employees to feel like when they wake up in the morning this is where they really want to go.”

The office exudes energy, with writing all over every wall. Said Berman, “We call it organized chaos and it is how I think, too.”

By Nikki Cabus

#MadeInPBC | Shay Berman, President @ Digital Resource

Read Time < 1 Minute

#MadeInPBC Spotlights are a weekly series of the Palm Beach Tech Association, featuring accomplished entrepreneurs in the Palm Beaches.

This week we profile Shay Berman, Founder & President of Digital Resource, a digital marketing company for small and medium businesses.

What is your business?

Digital Resource is a full service South Florida SEO and internet marketing company in Downtown West Palm Beach.

Who are your clients?

Business owners of all sizes throughout the United States.

What inspired you to become an entrepreneur?

Not being able to stay inside the box.

What’s your favorite part about what you do?

The freedom to take risks and get rewards.

Fun Facts?

I almost restarted my landscape construction company before I decided that internet marketing was my passion.

Why the Palm Beaches?

The warm and sunny environment keeps not only myself but my team working hard and happy.

How has Palm Beach Tech helped you?

We are new members, but already we feel more apart of the thriving digital & tech community here in the Palm Beaches.

Member Spotlight | Digital Resource & Shay Berman
Member Spotlight | Shay Berman, President @ Digital Resource
Member Spotlight | Digital Resource
#MadeInPBC | Shay Berman, President @ Digital Resource