Hi-tech production BrandStar Studios expands to Miami-Dade through new multi-year partnership
Read Time 4 MinutesBrandStar Studios has inked a multi-year agreement to offer virtual production capabilities at GRUP MEDIAPRO’S facilities in Miami, Florida.
One of South Florida’s largest and most experienced production studios, BrandStar Studios has state-of-the-art cinematic technology and a dedicated team of artists and engineers that produce original content with stunning in-camera visual effects (ICVFX) rendered in real-time – allowing creatives to see their scenes unfold as they are captured and composed on set.
The venture will be called ‘BrandStar Studios at GRUP MEDIAPRO,’ and is BrandStar’s first studio facility in Miami-Dade County, complementing its existing Broward County location and Palm Beach County studio within Lynn University. BrandStar established itself in Miami-Dade in 2021 through a merger with Coral Gables-based KrepsPR & Marketing, who will be supporting the partnership through its integrated services.
With locations in Ft. Lauderdale, Palm Beach and now Miami, BrandStar Studios offers five Virtual Production stages, feature state-of-the-art LED video walls capable of providing In-camera Virtual Production with immersive environments for producing TV shows, movies, commercials, music videos, podcasts, hybrid events and much more all powered by Unreal Engine software, the world’s most advanced real-time 3D creation tool.
Spain-based GRUP MEDIAPRO, a multimedia conglomerate with expansive experience in content creation, production and distribution for television and film, has had a presence in the U.S. for more than 25 years, and boasts a team of 200 broadcast professionals. They currently offer production services out of their studios in Miami for entities such as ESPN, CNN, beIN Sports, HolaTV, Hemisphere Media Group, CONCACAF and many others.
The agreement calls for BrandStar to design, build and install the largest LED Wall in South Florida in their new 9,900 sf studio, along with providing management and support services needed to operate fully the in-camera Virtual Production system. It also includes a revenue sharing component along with 2,000 square feet of office space to house BrandStar’s staff.
“We are extremely pleased to have reached an agreement to further GRUP MEDIAPRO’S vast offerings,” said Irantzu Diez-Gamboa, CEO, MEDIAPRO North America. “BrandStar has a stellar reputation as an industry leader in- Production with a specialty in real time Virtual Production, and we’ve no doubts that this will be an extremely positive relationship.”
The fully operational studio includes a 1,000 panel LED wall that measures 100 feet long and 23 feet tall and is capable of providing immersive environments for filming movies, series, TV shows, commercials, music videos and hybrid events. The system will feature Unreal Engine software, the world’s most advanced real-time 3D creation tool, allowing real-time shooting while exponentially reducing editing and post-production work. The LED volume uses the latest technology allowing for state-of-the-art resolution.
“This state-of-the-art masterpiece is set to transform your creative visions into captivating realities. Get ready to step into immersive worlds and bring your visions to life like never before,” posted BrandStar Studios.
“The film industry is one of Miami-Dade’s most special economic drivers,” said Miami-Dade County Mayor Daniella Levine Cava. “Expanding the footprint of Miami-Dade County’s film and production capabilities is one of our key strategic initiatives, and we are honored to see this new partnership bring a first-of-its-kind studio to our county. I look forward to seeing a new level of production coming into Miami-Dade thanks to this new partnership.”
“As Miami-Dade County emerges as a hub for innovation and creativity, the development of virtual reality redefines the boundaries of TV and film,” said Senator René Garcia, County Commissioner District 13. “Harnessing the power of technology paves the way for a future where imagination knows no bounds and offers unparalleled opportunities for our workforce.”
“Almost 80% of all of Florida’s TV and film production is realized in Miami-Dade County,” said Marco Giron, Film and Entertainment Commissioner, Miami-Dade County Office of Film and Entertainment. “The world of virtual production/reality offerings is changing literally by the day, so having this level of technology being offered within the County will only expand our region’s capabilities and reach.”
“BrandStar is absolutely thrilled to open a facility in Miami-Dade County, expanding our services to an entirely new audience,” said Mark Alfieri, Founder & CEO of BrandStar. “The ability to combine our expertise of producing over 300 episode of Television and over 1,000 commercial video projects per year with GRUP MEDIAPRO’s team of industry professionals is sure to create exponential opportunities for Miami-Dade’s TV and film industry. A true win/win for all.”
In a previous press release, Alfieri had stated that, “There’s a reason the technology leverages ‘Unreal. It allows us to create super high-end productions quickly, utilizing the same in-camera virtual environments that major studios are deploying to film their most technology-intensive programming. We will use this technology to produce music videos, virtual events, high-end commercials, television shows, feature films, basically anything anyone can dream up, we can produce it.”
BrandStar is using this advanced technology in production of their own shows, which include The Balancing Act and Military Makeover with Montel, airing on Lifetime and with some of their largest clients in the industry.
To learn more about BrandStar Studios, visit www.brandstarstudios.com