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By Nikki Cabus

Social Mobile recognized at ETMA’s Innovation of the Year Award winner

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The Enterprise Technology Management Association (ETMA) members voted at their recent meetup in Puerto Rico selecting Social Mobile as its Innovation of the Year Award winner.

Social Mobile is an enterprise mobility solutions provider who designs, engineers, and manages custom mobility solutions for clients in all industries from healthcare to retail to defense. Our team of certified Android Enterprise experts work to deliver a fully custom mobility solution that includes hardware, software, managed mobility services, connectivity, and more.

Social Mobile was recognized for its Rhino Mobility Platforms, which enterprises can use to custom-build any device in all form factors, including smartphones, tablets, wearables, and IoT devices. The platform is fully certified for global markets, guaranteed for 3+ years of product availability, and secured and managed by Android Enterprise. Social Mobile is an enterprise mobility solutions provider who designs, engineers, manufactures, and manages custom mobility solutions for clients in all industries, from healthcare to retail to defense.

“We are incredibly proud to receive the Innovation of the Year award for our groundbreaking platform. This recognition underscores our commitment to delivering cutting-edge solutions that empower enterprise clients to thrive in today’s dynamic digital landscape,” said Robert Morcos, Founder and CEO of Social Mobile.

“Our new Rhino Mobility Platforms allows businesses to deploy custom devices faster, saving time and resources while unlocking new revenue streams.”

The selection criteria included four factors: the degree of innovation, market response from clients, delivery of the offering, and how the value proposition is being fulfilled and validated in the marketplace.

ETMA‘s ongoing mission is to raise awareness, to improve the quality and value of solutions and to cultivate shared industry knowledge for Enterprise Technology Management, Managed Mobility Services, MMS, Mobile Device Management MDM and Enterprise Mobility Management, EMM solutions, Managed Services, Expense Management, Telecommunications Management, Telecom Expense Management, TEM, and Mobile Expense Management.

ETMA members subscribe to a Code of Ethics, which clearly establishes standards and differentiates their level of commitment to their clients. Value of membership comes from two central ideas: transformational partnerships and bringing CEOs and Presidents together. Transformational partnerships are achieved through new operational efficiencies for back-office processes and sales through partnerships.

Joe Basili, Managing Director for ETMA, said, “This award shines a spotlight on Social Mobile’s achievements. Competitors are the toughest critics; they are also best positioned to determine which organizations truly exemplify the award criteria.”

The Innovation of the Year award supports ETMA’s mission of promoting the value of technology and technology management, enhancing the category image to promote service quality and innovation. ETMA seeks to raise industry standards, recognize its members’ achievements, and promote the value of solutions through the Innovation of the Year Award.

To learn more about Social Mobile, visit

By Nikki Cabus

CEO and Founder of Social Mobile was named an Entrepreneur Of The Year® 2023 Florida Award finalist

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Ernst & Young LLP (EY US) today announced that Robert Morcos, CEO and Founder of Social Mobile was named an Entrepreneur Of The Year® 2023 Florida Award finalist.

Now in its 37th year, Entrepreneur Of The Year is one of the preeminent competitive business awards for transformative entrepreneurs and leaders of high-growth companies who are building a more equitable, sustainable and prosperous world for all by unstoppable entrepreneurs. These visionary leaders deliver innovation, growth and prosperity that transform our world. The program engages entrepreneurs with insights and experiences that foster growth. It connects them with their peers to strengthen entrepreneurship around the world. Entrepreneur Of The Year is the first and only truly global awards program of its kind. It celebrates entrepreneurs through regional and national awards programs in more than 145 cities in over 60 countries. National Overall Award winners go on to compete for the EY World Entrepreneur Of The Year™ title.

Robert was selected by an independent panel of judges. Entrepreneurs were evaluated based on their demonstration of building long-term value through entrepreneurial spirit, purpose, growth and impact, among other core contributions and attributes.

“As the CEO and Founder of Social Mobile, I am honored to be selected as a finalist for Entrepreneur of the Year,’ said Robert Marcos. Twelve years ago, I embarked on a journey to build a technology company that would make a meaningful impact on the world. Today, we are recognized as a global leader in enterprise mobility, and I am proud of the hard work and dedication that our team has put in to make this dream a reality. Thank you to EY and to all those who have supported us on this incredible journey.”

Regional award winners will be announced on June 8, during a special celebration. The winners will then be considered by the National judges for the Entrepreneur Of The Year National Awards, which will be presented in November at the annual Strategic Growth Forum®,one of the nation’s most prestigious gatherings of high-growth, market-leading companies. The Entrepreneur Of The Year National Overall Award winner will then move on to compete for the EY World Entrepreneur Of The Year™ Award in June 2024.

The Entrepreneur Of The Year program has recognized more than 11,000 entrepreneurs throughout the US since its inception in 1986, and it has grown to recognize business leaders across 145 cities in over 60 countries around the world.

Founded and produced by Ernst & Young LLP, the Entrepreneur Of The Year Awards include presenting sponsors PNC Bank, N.A.; SAP America; and the Kauffman Foundation. In Florida, sponsors also include – regional Platinum sponsors, Cresa, and DLA Piper.

EY exists to build a better working world, helping create long-term value for clients, people and society and build trust in the capital markets. Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate. Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today.

EY refers to the global organization, and may refer to one or more, of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients. Information about how EY collects and uses personal data and a description of the rights individuals have under data protection legislation are available via EY member firms do not practice law where prohibited by local laws. For more information about our organization, please visit

As Advisors to the ambitious™, EY Private professionals possess the experience and passion to support private businesses and their owners in unlocking the full potential of their ambitions. EY Private teams offer distinct insights born from the long EY history of working with business owners and entrepreneurs. These teams support the full spectrum of private enterprises including private capital managers and investors and the portfolio businesses they fund, business owners, family businesses, family offices and entrepreneurs.

Congrats, Robert!

By Nikki Cabus

Social Mobile Secures $35 Million Credit Facility from Citi®

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Social Mobile is pleased to announce that it has secured a $35 million senior credit facility from Citi.

Social Mobile is a mobility solutions provider focused on providing services critical to organizations looking to deploy and/or bring to market innovative mobile products. They design, engineer, and manufacture turnkey solutions that enable clients to bring smart devices to market quickly and efficiently, while also taking the burden of deploying and supporting these devices off their plate.

“Social Mobile has never received outside capital to grow its business until now. This credit facility from Citi is a significant milestone for our company,” said Benjamin Yogel, Chief Financial Officer of Social Mobile. “It will allow us to accelerate our growth plans and put us in a position to enter the M&A space that will further strengthen our market position.”

Already a major player in the enterprise mobility space, Social Mobile has over 11 million users worldwide in Europe, USA, Canada, Africa, and Latin America. They have developed custom mobile devices and mobility solutions servicing a wide range of industries from healthcare and retail, to government and non-profits and include clients such as DoorDash, Uber Eats, the U.S. Air Force, and more.

Social Mobile is approximately 1 of only 100 a Google Mobile Services (GMS) partners, offering new and innovative ways to leverage the Android operating system that have enabled them to pioneer new products and solutions that many have never seen or considered possible. Recognizing the power and flexibility of the Android OS, they supercharge it by creating solutions dedicated to the unique and challenging environments in which their clients operate, and offer the option to use their proprietary mobile device management system.

Through Social Mobile’s work as an OEM, managed service provider, and consultancy, Social Mobile has become the industry’s best aggregator of resources, helping clients control their own destiny for over a decade. Some of the company’s strategic partners are android, Google, AT&T, Honeywell, and Tech Mahindra, among others.

CEO, Robert Morcos, founded Social Mobile in 2011. A Floridian at heart, Robert grew up in Miami, attended Florida State University on an academic scholarship, and now headquartered Social Mobile in Hollywood, FL. Robert has been involved in every aspect of the business, including manufacturing, design, development, retail, distribution, and consulting.

The drastic growth of the company over the last decade has allowed Robert to hire some pretty impressive new leadership including President, Ed Shulman, CTO Mike Burr and and recent hire, Jai Rao, Social Mobile’s Chief Engineering Officer, who has worked with several multinational OEMs launching world-class products.

He has also attracted new Advisory Council members such as Douglas Smith, who previously was appointed by President Barack Obama to serve as the Assistant Secretary for the Private Sector at the U.S. Department of Homeland Security (DHS). Both Jai and Douglas are key to Social Mobile’s strategic growth; Jai from a product design and development perspective and Douglas from a policy/government relations perspective.

Social Mobile’s funding announcement comes at a time when headlines are dominated by layoffs in the technology industry, and a looming recession and reduced spending by businesses on both talent and IT are under scrutiny. Social Mobile leadership has ensured that the company is in a strong position both financially and strategically to continue its growth into the future.

Citi is a preeminent banking partner for institutions with cross-border needs, a global leader in wealth management and a valued personal bank in its home market of the United States. Citi does business in nearly 160 countries and jurisdictions, providing corporations, governments, investors, institutions and individuals with a broad range of financial products and services.

The company also recently launched Social Mobile ONE, a DaaS offer combining its hardware, software, managed services, and wireless connectivity solutions into a monthly, per device subscription. With IT budgets under increased tightening and a looming recession, enterprises can benefit from an OpEx based model and still secure mobile devices for their business without heavy capital expenditure.

Social Mobile recognized at ETMA’s Innovation of the Year Award winner
CEO and Founder of Social Mobile was named an Entrepreneur Of The Year® 2023 Florida Award finalist
Social Mobile Secures $35 Million Credit Facility from Citi®