South Florida Tech HubSouth Florida Tech Hub

By Nikki Cabus

South Florida-based BrandStar acquires Lens End Media with production presence in Washington D.C. market

Read Time 3 Minutes

South Florida-based BrandStar, a production and strategic marketing company, has acquired Lens End Media, a full-service video production agency. 

BrandStar is a solutions-driven, fully horizontally and vertically integrated production, marketing, public relations and digital agency. They offer everything you would find at a full-service marketing firm, but with a twist –  focusing on positively impacting people’s lives. Fueled by the collective passion of entrepreneurs, creatives, technologists, and thinkers, BrandStar prides itself in being “Marketing Matchmakers” – connecting people with brands to do life better. Utilizing a combination of creative storytelling, marketing strategy, results-driven media, technology innovation, and unrivaled television production capabilities, BrandStar has succeeded in giving startups a national footprint, and national companies a global one.

Founded in 2020 by Ibrahim Zafar, Lens End Media excels in holistic high-impact video production services, creating and producing high quality content. Through use of the latest technology, inclusive of AI, Lens End Media is optimizes processes across digital channels as well as integrates the ads across impact campaigns that drive results. Serving clients across the music, sports, nonprofit, live events and auto industry sectors, Lens End has earned a reputation for their ability to create high-impact content in a cost-effective manner.

“I am so proud to partner with BrandStar and its diverse ecosystem,” said Ibrahim Zafar. “Collaborating with the existing BrandStar Studios production team, along with tapping into the organization’s ecosystem of top marketing agencies makes this a win/win for us.”

BrandStar, which has helped pioneer virtual and mixed-reality production, has three studios across the tri-county area of South Florida. With Lens End Media, BrandStar now has a production presence in the coveted Washington, DC/Maryland/Virginia market and surrounding communities. Lens End Media is based in Washington, DC, with clients across the U.S. and globe, covering music, sports, nonprofit, live events and auto industries.

Some notable clients include Walgreens, Deloite, Stellantis, LEGO Group, Georgetown University Hospital, Red Nose Day, NBA and former NFL athletes. Lens End Media will continue to operate out of its current location, with Ibrahim Zafar as CEO of the organization, along with its current staff of video professionals.

“We are very excited to be working with Ibrahim and his team,” said Mark Alfieri, Founder & CEO of BrandStar. “In a very short period of time, he has established a reputation for delivering excellence and true innovation across many facets of the production spectrum. He is a wonderful addition to our full slate of production offerings.”

BrandStar is also acclaimed for its award-winning TV programming winning awards such as the 44th Annual Telly Awards in 2023. The BrandStar programming airs on Lifetime Television, Bloomberg, FOX Business, and numerous syndicated outlets, and includes shows such as Military Makeover with Montel, Designing Spaces, The Balancing Act, Inside the Blueprint and Access Health.

The acquisition of Lens End Media complements recent additions to BrandStar’s ecosystem of companies, which includes Indiana-based Britton Marketing & Design Group, and Ft. Lauderdale-based Wizard Digital.

To learn more about BrandStar and their portfolio of companies, visit www.brandstar.com/companies

By Nikki Cabus

BrandStar Studios takes home two prestigious awards at the 44th annual Telly Awards 2023

Read Time 4 Minutes

The Telly Awards has announced its 44th annual winners after a record-breaking year for entries. BrandStar Studios takes home not one, but two, awards this year!

The Telly Awards is the world’s largest honor for video and television across all screens. This year’s winners include some of the most prominent global brands and companies alongside smaller and independent production houses, including Cut+Run, Netflix, Disney Parks, Media.Monks, Paramount, National Geographic Society, and dynastic NBA team the Golden State Warriors.

Founded in 1979 to originally honor commercials made for cable and local TV, The Telly Awards has continually refreshed its categories to honor the evolving, broad range of work being made today – work that reflects the trends, issues, and topical matters of each year. This season, the Tellys unveiled categories to better recognize work across Pro Bono and CSR, video journalism, and those pushing boundaries across virtual production.

“The caliber of the work this season truly has reflected the theme of breaking out and standing out,” said The Telly Awards Executive Director Sabrina Dridje. “Our industry is experimenting with new technologies like never before, crafting truly compelling stories to draw attention to some of the world’s most pressing issues, and companies big and small are turning to more sustainable practices to break the cycle of past production processes.”

The Telly Awards’ 44th annual edition – “Break through the static” – boasted nearly 13,000 entries from across the globe, the most in a decade, with submissions flowing in from the US, Middle East, UK and Canada, as well as strong entries from Malaysia, Taiwan, Hong Kong, and as widespread as Afghanistan, Sweden, New Zealand, Jamaica, and South Africa. 

BrandStar Entertainment and BrandStar Studios both shines bright with a double victory at the Telly Awards 2023 bringing home two bronze awards!

  • B2B Branded Content
    • Inside the Blueprint – Going Electric, Going Green: Forklifts for a Sustainable Planet
    • Senior Associate Producer, Robert Holodak, BrandStar
    • As the world’s largest supplier of forklifts and material handling equipment, Toyota Material Handling will help bring your company to the next level. For more than 50 years, this global market leader has successfully helped companies worldwide operate at their highest levels of efficiency and workloads.
  • Health & Safety Branded Content
    • Access Health – The Importance of Early Detection of Alzheimer’s Disease
    • Senior Producer/Writer, Amy Robinson, BrandStar
    • Join host Ereka Vetrini for an in-depth discussion on managing your brain health. Panelists will discuss the differences between healthy aging and Alzheimer’s, as well as reducing your risk of cognitive decline. Plus, we’ll also meet two very special advocates.

In the TV production business for close to 30 years, BrandStar’s founders made their mark through programs such as Access Health, Inside the Blueprint, The Balancing Act, Military Makeover, and Designing Spaces. Each show has a goal of helping people just be a little better at life.

Prominently displayed near the front entrance of BrandStar’s 43,000 square foot state-of-the-art facility in Deerfield Beach, you will notice over 140 Telly Awards honoring the television and video production for multiple show airing on the Lifetime Television Network.

Along with the awards themselves, The Telly Awards continues to connect with its audience year round and provide a valuable platform for thought leadership and community. This season’s highlights included the expansion of The Telly Awards global screenings to include the production hub of Atlanta, and a packed panel with partner Green The Bid focused on sustainable production.

Meanwhile, season two of The Telly Awards Podcast made its triumphant return bringing together two leaders from the video and television community with similar expertise in different disciplines – including a candid conversation between Tribeca Enterprises and Alamo Drafthouse. The Telly Awards’ unfiltered, unrehearsed interview series “Hot Takes” also returned with industry experts on hot-button topics, with this year’s programming covering the impact of AI on the animation industry, how to stand out as a freelancer in a crowded market, and the critical work of partner We Are Parable in exhibiting Black Cinema.

The fan favorite, the “People’s Telly Awards”, which were chosen by the public, went to a diversified, solid roster of creative and production talent, from Netflix and MTV Entertainment Studios to Paramount Brand Studio and Sesame Workshop.

To learn more about BrandStar, visit https://brandstar.com/

South Florida-based BrandStar acquires Lens End Media with production presence in Washington D.C. market
BrandStar Studios takes home two prestigious awards at the 44th annual Telly Awards 2023