By Nikki Cabus

South Florida-based BrandStar acquires Lens End Media with production presence in Washington D.C. market

Read Time 3 Minutes

South Florida-based BrandStar, a production and strategic marketing company, has acquired Lens End Media, a full-service video production agency. 

BrandStar is a solutions-driven, fully horizontally and vertically integrated production, marketing, public relations and digital agency. They offer everything you would find at a full-service marketing firm, but with a twist –  focusing on positively impacting people’s lives. Fueled by the collective passion of entrepreneurs, creatives, technologists, and thinkers, BrandStar prides itself in being “Marketing Matchmakers” – connecting people with brands to do life better. Utilizing a combination of creative storytelling, marketing strategy, results-driven media, technology innovation, and unrivaled television production capabilities, BrandStar has succeeded in giving startups a national footprint, and national companies a global one.

Founded in 2020 by Ibrahim Zafar, Lens End Media excels in holistic high-impact video production services, creating and producing high quality content. Through use of the latest technology, inclusive of AI, Lens End Media is optimizes processes across digital channels as well as integrates the ads across impact campaigns that drive results. Serving clients across the music, sports, nonprofit, live events and auto industry sectors, Lens End has earned a reputation for their ability to create high-impact content in a cost-effective manner.

“I am so proud to partner with BrandStar and its diverse ecosystem,” said Ibrahim Zafar. “Collaborating with the existing BrandStar Studios production team, along with tapping into the organization’s ecosystem of top marketing agencies makes this a win/win for us.”

BrandStar, which has helped pioneer virtual and mixed-reality production, has three studios across the tri-county area of South Florida. With Lens End Media, BrandStar now has a production presence in the coveted Washington, DC/Maryland/Virginia market and surrounding communities. Lens End Media is based in Washington, DC, with clients across the U.S. and globe, covering music, sports, nonprofit, live events and auto industries.

Some notable clients include Walgreens, Deloite, Stellantis, LEGO Group, Georgetown University Hospital, Red Nose Day, NBA and former NFL athletes. Lens End Media will continue to operate out of its current location, with Ibrahim Zafar as CEO of the organization, along with its current staff of video professionals.

“We are very excited to be working with Ibrahim and his team,” said Mark Alfieri, Founder & CEO of BrandStar. “In a very short period of time, he has established a reputation for delivering excellence and true innovation across many facets of the production spectrum. He is a wonderful addition to our full slate of production offerings.”

BrandStar is also acclaimed for its award-winning TV programming winning awards such as the 44th Annual Telly Awards in 2023. The BrandStar programming airs on Lifetime Television, Bloomberg, FOX Business, and numerous syndicated outlets, and includes shows such as Military Makeover with Montel, Designing Spaces, The Balancing Act, Inside the Blueprint and Access Health.

The acquisition of Lens End Media complements recent additions to BrandStar’s ecosystem of companies, which includes Indiana-based Britton Marketing & Design Group, and Ft. Lauderdale-based Wizard Digital.

To learn more about BrandStar and their portfolio of companies, visit