By Riley Kaminer

Member Spotlight | Alice Figuerola & The SilverLogic

Read Time 3 Minutes

Business: TSL helps companies develop software to improve operational efficiency, saving time and money.

Launched: 2012

HQ: Boca Raton

Employees: 41


CEO: David Hartmann



If the pandemic has taught private and public sector leaders anything, it’s that a digital-first approach is no longer optional. But digitization can be tricky and time-consuming, especially for companies that do not have a strong in-house tech capacity.

That’s where Boca-based custom software development firm The SilverLogic (TSL) steps in. They help bring digital innovation to businesses, modernizing processes to save their clients’ two most precious resources: time and money.

“We squash inefficiencies by implementing more efficient digital processes,” explained Alice Figuerola, TSL’s Marketing & Business Development Manager. 

According to Figuerola, the pandemic has highlighted the need for the automation of business processes. “Businesses need return on investment (ROI) now, not later. Automation brings ROI now by automating activities that currently require a lot of human input, freeing up employees’ time to focus on revenue-generating activities.”

The TSL team was able to do just that for one client in the logistics industry. They were able to develop a program that uses machine learning to flag discrepancies between invoices and contracts. This task was done manually in what Figuerola called an “exhausting process that took at least 36 hours per month.” Implementing TSL’s bespoke solution saved this client money, freeing employees’ time to pursue new business development leads.


It’s All About the Approach

TSL takes a holistic approach to each project, starting by understanding the client’s needs and IT resources available internally. Sometimes their work is primarily advisory, but they often develop custom tools. Figuerola described their approach to software development as “iterative, involving a circular system of always learning and improving.”

Before each client engagement comes to an end, TSL ensures that employees are empowered to use and manage the platforms TSL creates. “We pride ourselves on helping to elevate the skill levels of employees, empowering them to be able to manage the platforms,” Figuerola explained. She called this “leveling up” the workforce: a major topic of conversation at a time when businesses are beginning to think about post-pandemic opportunities.

Figuerola said that upwards of 80% of new clients found TSL through referrals from current or past clients. She credited TSL’s “high quality of development” as the main reason why clients refer TSL to their colleagues. This has contributed to TSL’s rapid growth from just a few employees in 2012 to over 40 full-time employees in 2021. And TSL is getting attention for this growth: they have appeared on the Inc 5000, which spotlights the fastest growing companies in the US. TSL has also received a GrowFL award as a Company to Watch, and was an honoree for the South Florida Business Journal’s Technology Award.


Working Flexibly for Clients

While TSL is based in Boca Raton, it has employees around the world. “We have always been open to remote working, but since Covid began we’ve gone fully remote,” noted Figuerola. She highlighted the company’s globally distributed workforce: “about half our staff is in South Florida while the other half live all around the world.”

“As a company, we are diverse and welcoming,” Figuerola said, “and people are able to express themselves.” TSL leverages this diversity as a strength, helping employees better understand clients perspectives when they might be different from their own.

But ultimately for TSL, it’s all about driving business success, as Figuerola described: “We are proud to help improve our clients’ business operations from a technical perspective.”