Boca Raton-based Techstrong Media to be acquired by The Futurum Group
Read Time 4 MinutesTechstrong Group, the power source for people and technology, has agreed to be acquired by The Futurum Group, a leading global tech advisory, intelligence, and research firm.
Founded in 2013, MediaOps (dba “Techstrong Group”) is the publisher of tech community sites such as DevOps.com, Security Boulevard, Cloud Native Now, Techstrong.ai, and more. Techstrong services include buyer intent analytics, demand generation, IT buyer journey development, and overall B2B buyer insights. Techstrong Group is the power source for people and technology accelerating understanding of technologies that drive business. For technology providers, Techstrong business units offer many ways to share their stories, expand their audience and grow their business.
Covering the sector’s most sought-after areas of interest, Techstrong serves professionals with rich content encompassing DevOps, cloud, cloud-native, cybersecurity, IT service management, digital transformation, and AI. With leading market segmentation and audience targeting strategies, brands featured in its programs reach millions of unique monthly views and more than 15M views worldwide annually.
The Futurum Group is the fastest- growing independent tech research, intelligence, media, and advisory firm. Its organic growth is driven by emerging technologies and innovation across its clientele of more than 260 global companies. Futurum covers twelve major technology sectors: AI & data analytics, cloud, telecom, policy, consumer electronics, enterprise applications, security, semiconductors, workplace collaboration, sustainability, and CX. In 2023 it has acquired half a dozen companies in areas of research, intelligence, media, and performance testing and validation.
The announced acquisition will include distribution infrastructure, marketing channels, programs, IP, and proprietary lead generation engines. Techstrong’s most in-demand solutions include Live onsite and event broadcasts, virtual interviews, learning webinars, and custom content.
Some of the industry’s strongest tailwinds and growth catalysts, such as careers and salary topics, AI in the workforce, and productivity, have all empowered brands like DevOps.com to grow 32% YoY in traffic, surpassing 3M unique views. The sector’s most visited brands within Techstrong Group’s network include DevOps.com, Digital CxO, Security Boulevard, Cloud Native Now, and, most recently, Techstrong.TV.
“The state of the tech media and analyst industry has continued to evolve over these last few years. To succeed in today’s environment, it is imperative to have critical mass in terms of coverage and presence. The combination of Techstrong’s brands and offerings with The Futurum Group’s stable of analysts, media, and intelligence creates a market-leading organization that can dominate in these changing times,” said Alan Shimel, founder and CEO of Techstrong Group.
“My experience is that when market conditions change, they create the opportunity to do great things, building the next generation of successful companies. Together, we’re positioned to be part of that next wave of great companies.”
Alan Shimel will continue to lead at the helm for TechStrong Group, but he admits that this announcement marks a new era after 10 years. In a blog he shared on the TechStrong site, he shared that TechStrong has allowed him the opportunity to travel the globe, meet many people, and not only grow the company, but the people he works with. He is extremely prous of his team and the clients and partners he has worked with over the years and the relationships they have built.
He wrote, “My greatest pleasure, though, has been growing Techstrong to what it is today. Not just the company, but the people. I have been blessed to be able to help so many people realize their dreams, grow their careers and live their lives in ways they couldn’t have before—in ways great and small, to help them be their best. This is what I am most proud of and grateful for.”
The Futurum Group’s media arm ‘Six Five Media’ will begin distributing content over Techstrong’s channels starting June 2024 as part of its annual Six Five Summit, a virtual 3-day event. The Futurum Group will also be featured in Techstrong’s existing distribution network, which includes analyst opinion and thought leadership segments, market research, Tech Field Day programs, Signal65 lab and product insights, and special events. The two companies are set to create the broadest offering of tech content for in-depth innovation, technology, and thought leadership.
“The Futurum Group is deeply committed to providing measurable value to our clients. Adding Techstrong Group will immediately expand our scope in distributing research, media, and analysis and support a better understanding of the IT Buyers’ Journey matching vendors and IT leaders,” said Daniel Newman, CEO of The Futurum Group. I couldn’t be more excited about the deep synergies that exist between Futurum and Techstrong, and I am thrilled to bring additional value to our mission to deliver to our customers,” he added.
“Our collective efforts will better serve the interests of the IT community in an era where the pace of innovation is outpacing the ability to make truly informed decisions,” says Mike Vizard, Chief Content Officer of Techstrong Group. “The news, analysis, and technology advice distributed via our combined media sites will ensure IT professionals have the insights and perspective required to consistently make the best tactical and strategic decisions possible.”
To learn more about TechStrong Group, visit www.techstronggroup.com
