Streann Media has announced the approval of a USPTO patent for non-intrusive video advertising for different screen formats and devices.
This is a groundbreaking step towards Streann’s vision of TV 3.0, which includes new ad technologies and business models for the upcoming era of content.
Founded in 2016, Streann Media is dedicated to transforming the future of digital content creation and delivery with its vision of TV 3.0. The company provides cutting-edge technology for broadcasters and content providers, offering solutions that dramatically enhance viewer engagement and introduce innovative monetization methods. Through its commitment to continuous innovation, Streann Media is propelling the OTT streaming revolution, advancing TV 3.0, and setting the stage for the future of the broadcasting industry.
Streann Media’s Inside-Ad represents a significant breakthrough in targeted advertising for content providers and brands, as AVOD models and Connected TVs continue to grow. AVOD, or Advertising-based Video on Demand, is a model where video content is made available for viewing on the internet and supported by advertisements that are integrated into the viewing experience.
Streann Media’s Inside As
Streann leverages advanced data analytics, machine learning, and user behavior insights to deliver highly personalized advertisements to viewers, ensuring that they watch non-intrusive video commercials that are not only relevant but also tailored to their specific interests. Inside-ad brings advertisers significantly superior results in conversions, allowing media companies to obtain returns of up to 350% in their investment.
Streann Media CEO, Gio Punzo
Unlike traditional advertising methods that disrupt the viewing experience, Inside-Ad seamlessly integrates advertisements into the content, maintaining the flow of the programming while delivering targeted messages to viewers. This approach not only improves user satisfaction but also increases the effectiveness of advertising campaigns by reaching audiences that are genuinely interested in the promoted products or services.
“We just solved the Skip-Ad problem. The number one reason why people leave a video player is pre-roll ads, which are commonly called ‘Skip-Ads,’ commented Gio Punzo, CEO of Streann Media.
“This technology represents a significant milestone in our mission to revolutionize the streaming landscape, as we aim to create a win-win situation for advertisers, viewers, and content creators.”
Antonio Brito General Manager of JBFM, one of Brazil and America’s major media groups, stated that “Streann has been a great partner for a number of years. We implemented several monetization features, and now we are looking forward to licensing Streann’s Inside-Ad SDK and integrating the technology with several of our apps and partners.”
JBFM General Manager, Antonio Brito
Rádio JBFM and Radio Cidade are two of the most popular Radio Stations in Brazil, with over 200 Million impressions per year. The media company, leader in Rio de Janeiro, was looking for cutting edge technology to improve end-user experience via mobile Apps and new forms of monetization. They had tried different solutions, but none of them worked until they implemented Streann.
JBFM and Radio Cidade were able to reach larger audiences globally, expanding the footprint of the radio station and adding thousands of new users. Thanks to Inside-Ad and its non-invasive video advertising system, viewability rate increased up to 95% for brands. With Inside-Chat, JBFM and Radio Cidade had been able to create innovative campaigns, increase engagement by 300% and double the number of app downloads.
“This project is very special to us. Brazil is huge! We are thrilled to bring new content experiences to one of the most important Radio groups from RÃo de Janeiro. Our technology -integrated with Triton- is generating new revenue for JBFM and Radio Cidade, and reaching new levels of engagement with their end-users. The model works!†said Gio Punzo.
Other advertisers have included Disney, Toyota, Comcast, Visa and many other recognizable global brands.
Streann Media is expected to release an SDK version of the patent by Q4 2023, to allow any video player to integrate and increase revenues 10x with ads. With Inside-Ad, content providers can say goodbye to ineffective “Skip Ad”. By taking a decentralized approach to content management, Streann enables users to take ownership of their content and data and build their own media empires with ease. Established in Miami, Florida, the company has won multiple industry awards, has millions of active users, and has been deployed in 141 countries.
For more information, visit https://streann.com/ads_programmatic/