In a major development, KinaTrax, a leader in research-grade markerless motion capture technology for sports that collects in-game biomechanical performance data on athletes, has been acquired by Sony Corporation, joining the ranks of Sony’s sports businesses.
Boca Raton-based KinaTrax, is on a mission to provide professional and collegiate teams with game-changing insights at the speed of sport about their most valuable asset: their athletes. They are a leader in markerless motion capture technology designed to enhance sports performance and injury prevention through advanced biomechanics. KinaTrax’s cutting-edge technology analyzes athletes’ movements in real-time without the need for wearable sensors. This provides teams with precise 3D models to optimize player performance, prevent injuries, and develop tailored training strategies.
KinaTrax camera systems are currently deployed in over 75 stadiums & labs across MLB, MiLB & NCAA organizations – and are expanding into other sports leagues, including NBA & NHL. Their comprehensive data capture and analysis tools are operationalized for daily use by players, GMs, coaches, trainers, medical staff, researchers, and beyond. As the market leader in markerless motion capture, KinaTrax has become a foundational part of the teams’ day-to-day strategy and decision-making machine across sports.
Steven Cadavid, President of KinaTrax
“We’re excited to become part of Sony and its sports businesses, and to bring our know-how to complement the powerful tech Hawk-Eye, Pulselive, and Beyond Sports have developed and are delivering today. The future of sports is in deeper data tracking and the creation of smarter insights through innovative technology,”said Steven Cadavid, President of KinaTrax. “With Sony, by enhancing KinaTrax’s expertise in capturing and delivering biomechanical performance data, we aim to contribute to provide sports leagues, teams and players with the best insights to improve performance and pursue success.”
As part of Sony’s portfolio, KinaTrax will now collaborate with Hawk-Eye Innovations, another Sony group company specializing in sports officiating, broadcast, and digital solutions. The acquisition is expected to create synergies by combining KinaTrax’s biomechanical expertise with Hawk-Eye’s renowned sports data technologies, further enhancing Sony’s ability to provide best-in-class solutions that maximize the use of sports data for athletes, teams, leagues and fans alike.
Rufus Hack, CEO of Hawk-Eye, Pulselive and Beyond Sports
Hawk-Eye, Beyond Sports and Pulselive form the core foundation of Sony’s sports businesses, with a shared commitment to deliver best-in-class officiating, broadcast and digital solutions to the sports world around sports data technologies. Welcoming KinaTrax bolsters Sony’s capability to serve important use cases for sports data, such as analysis and biomechanics for coaching, scouting and athletes’ performance.
Rufus Hack, CEO of Hawk-Eye, Pulselive and Beyond Sports stated: “By welcoming KinaTrax into the family, we are excited to further expand our offering, under our mission of unlocking the power and emotion of sport through data. We are incredibly privileged to partner with an overwhelming majority of the top global sports leagues, and this acquisition allows us to broaden our proposition through new biomechanical insights in the critical and growing field of player performance.”
To learn more about KinaTrax, visit www.kinatrax.com.