New real estate tech platform DASH has launched in South Florida

DASH just announced the launch of its exclusive online platform created exclusively for licensed residential agents.

The platform gives agents access to verified and current development marketing materials, data and insights in a single user-friendly platform for a low monthly fee. DASH’s new platform provides a universally desired solution to the universally acknowledged problem of property discovery and identifying accurate developer content. Unlike other property platforms on the market, DASH is built specifically to help residential real estate agents find and share new development inventory data, so they can focus on what they do best — selling real estate.

The platform’s pilot market is launching in the South Florida tri-county area in July with plans to expand into the nation’s top 10 markets within the next 30 months. This user-friendly tool ensures reliable communication, transparency, and accuracy while helping agents focus on what matters most to them: Sales. DASH is destined to become the “go-to source” for new development updates and information. It provides perfectly formatted marketing materials (photos, renderings, floorplans, brochures, graphics) that can be efficiently accessed and shared anywhere, anytime, under the agents’ personal branding. DASH subscribers will have a competitive advantage by dramatically reducing research and discovery time, allowing them to realize greater sales at a faster pace.

DASH was created by industry veteran Len Dugow, who has over thirty years of experience in the real estate industry, leading branding and marketing strategies that have resulted in more than $40 billion in residential real estate sales for some of the most prominent developers and brokerage firms across the nation.

Len Dugow

“In today’s rapidly changing markets, particularly in regions experiencing soaring demand like South Florida, it is more important than ever for agents to have access to reliable information,” said DASH Founder and CEO Len Dugow. “The current system is ‘old fashioned’ causing agents many hours of wasted time chasing information that’s inaccurate, along with compromising their professional reputations. With this innovative tool, sales teams can work more efficiently and effectively than ever before to communicate with developers and provide their prospects with information they can count on to close deals.”

DASH provides market-ready, developer-approved content at agents’ fingertips. It showcases a wealth of exclusive developer inventory, spanning pre-and new construction and all developer inventory of condos, hotel condos, penthouses, townhomes and single-family communities. Three years in development, DASH is the product of a true collaboration with a network of the nation’s top residential developers, brokerages and agents. Douglas Elliman, Compass, Corcoran, Related, BH3, One World Properties, BHS, ONE Sotheby’s Realty, Zeckendorf, Oak Capital and Swire Properties, among many others, came together to provide their insights and feedback.

Len Dugow’s innovative ideas have revolutionized how developers, brokerage, and agents collaborate in major markets such as New York City, South Florida, California and beyond, paving the way for a new era of efficiency and success. With DASH, his latest venture, the industry is about to experience a transformative shift towards a more future-forward approach to residential real estate sales.

DASH is a revolutionary PropTech platform that provides a one-stop solution for licensed residential real estate agents’ marketing needs. The dual revenue SaaS company has the most comprehensive database of developer-approved, project-specific content and inventory that is perfectly formatted to be efficiently shared on all channels — anywhere, anytime. Designed to streamline and maximize efficiency and day-to-day processes, DASH is a user-friendly platform that ensures effective communication, reliability and transparency between agents, developers and their on-site brokerage. The platform enhances the process of project research, discovery and information gathering to help produce more sales.