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Apr 22, 2025

Moore Announces Promotion of Nic Breeding to Executive Managing Director 

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Moore is proud to announce the promotion of Nic Breeding to Executive Managing Director, a significant expansion of his leadership role within the firm. In his new position, Breeding will co-lead Moore’s Reputation, Issues, and Crisis vertical, applying his deep experience in public affairs and strategic communications to help clients navigate their most complex challenges.

Profile photo of Nicholas Breeding

 Nicholas Breeding, Executive Managing Director @ Moore

Moore is a globally top-ranked integrated communications agency headquartered in Tallahassee with team members strategically positioned across the U.S. The agency is composed of a multidisciplinary team of experts, skilled in all major capabilities including branding, advertising, digital marketing, public relations, media relations, public affairs, and crisis communications. Representing Fortune 500 companies and small organizations alike, Moore gets results that matter.

Since joining Moore in 2019 as Managing Director and South Florida market lead, Nicholas Breeding has been instrumental in driving business development and delivering impactful outcomes for clients across sectors including education, healthcare, technology, transportation, and workforce development.

With nearly 25 years of experience spanning government, politics, public relations, and crisis communications, Breeding has become a trusted advisor to Fortune 500 companies, public entities, trade associations, and coalitions across the country.

“Nic’s deep expertise in public affairs, federal initiatives, strategic communications, and issues and crisis management has been instrumental in positioning Moore as an industry leader,” said Terrie Ard, President and COO of Moore.

Breeding’s career includes service in the White House, as well as leadership roles with two U.S. Cabinet secretaries. He has led grassroots campaigns at the presidential, congressional, gubernatorial, and state levels. His strategic work has spanned a variety of sectors, including agriculture, defense, energy, financial services, foreign policy, and manufacturing.

Profile photo of Karen B. Moore, APR, CPRC

Karen B. Moore, Founder & CEO @ Moore

“Nic has been an invaluable asset to our team,” said Karen Moore, Founder and CEO of Moore. “His dedication to advancing our clients’ goals and leadership in South Florida and beyond continues to elevate our agency’s reputation for excellence.”

A graduate of Roanoke College and an alumnus of the Sorensen Institute for Political Leadership, Breeding is based in West Palm Beach, where he remains actively involved in community and professional organizations, including the Forum Club of the Palm Beaches and the South Florida Hispanic Chamber of Commerce.

To learn more about the Moore agency, visit https://themooreagency.com