Business: PeakActivity partners with enterprises to deliver digital marketing and technology tailored to create outcomes that matter the most to growing their businesses.
Headquarters: Boynton Beach
Management team: Manish Hirapara, CEO; Scott Earnest, COO; Paresh Hirapara, CTO; Daryl Long, Creative and User Experience; Alison Riveira, eCommerce and Optimization; Scott Townsend, Partnerships and Business Development; Robin Dimond, Social Commerce.
Team members: about 100 (including contractors)
Website: peakactivity.com
For the past four years, CEO Manish Hirapara and his team have been building PeakActivity into a technology solutions provider that now employs about 100 people. The Boynton Beach-based company was recently honored as a top Florida Company to Watch by GrowFL, a statewide economic development initiative to support growing second-stage businesses.
“PeakActivity is a collective of great individuals – dreamers, thinkers, marketers, designers, technologists – and our goal is we want our customers to take advantage of the digital economy,” Hirapara explains. “We do that by partnering with them and figuring out how to create outcomes that will impact their business in a positive way, oftentimes when it comes to revenue growth.”
How does the company do that? Four ways, said Hirapara.
PeakActivitiy partners with clients to help them acquire top talent. Its digital marketing services enable clients to acquire new customers. The company helps these customers create custom technology solutions, such as for e-commerce, that help them differentiate themselves from the competition. And last but not least, PeakActivity helps them optimize their path to growing revenue. “It’s how we work with the team to uncover the big ideas that are hidden below the surface and figure out how to bring these ideas to bear,” Hirapara said.
Today, PeakActivity is nearing $10 million in revenue, 10X growth from where it was just three years ago. Its client base includes City Furniture, TherapeuticsMD, Tyco, which is part of Johnson Controls, and Total Wine & More, among others.
“We are over 100 team members now; that is what I am most proud of. It’s a great group of people, and we are really able to create a culture that is embracing and transformative both for our community and our customers,” said Hirapara.
PeakActivity nourishes the culture by giving its team members – Hirapapa calls them Peaksters – high-level challenges, and recognizing them for how they have made a difference for their community or their customers, he said. “’I’m a huge believer that culture is the difference between good companies and great companies.”
PeakActivity hires its Peaksters straight out of the universities and into its internships or as new hires. It also hires veterans who have solid experience in large enterprises and want to apply their skills more broadly, said Hirapapa, who worked in senior roles at Office Depot before founding PeakActivity.
“We are looking for elite talent who are … joining the family and signing up for the mission more so than being here to collect a paycheck.”
In 2020, PeakActivity will create its own set of e-commerce solutions, said Hirapara.
“None of our customers should ever feel like they don’t have the knowledge or the wherewithal to compete with an Amazon or a Netflix or a Facebook. They may not have the financial resources but it shouldn’t be a barrier to entry. We create tech solutions that match what the big guys have and provide them to the masses. We will continue to develop our own software and methodologies and bring them to market and make ourselves as much of a software product company as we are a consulting company.”
To give back to the community, PeakActivity Cares is a way for the team to share their products, services, labor, and donations to multiple philanthropic causes. The American Heart Association, Habitat for Humanity and Kids in Distress are just a few of charities PeakActivity’s team has helped.
Photo at top of post, from left: PeakActivity team members Scott Townsend, Robin Dimond, Alison Riveira, and Manish Hirapara at the GrowFL awards ceremony in 2019. PeakActivity was named to Florida Companies to Watch, a statewide program honoring 50 top companies.