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Google Advertising Strategist

on July 5, 2021 / by ,


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The Google Ads Specialist provides research, planning, and execution of campaigns to drive the client’s short and long-term business objectives through the use of Google AdWords.

Responsibilities:

  • Develop and maintain professional working relationships with all levels of staff. Key deliverables for the position include:
  • Build out and maintain Google Advertising campaigns for clients based on the client’s goals
  • Implement form, call and other tracking techniques to track campaign success
  • Work with Account Managers to ensure client success
  • Report on progress and changes made to the campaigns on a daily basis
  • Report on results of the campaigns weekly or monthly depending on client needs
  • Capability to explain complex digital ad dynamics in an easy to comprehend way

Experience:

  • Minimum 2 years proven expert knowledge of Google AdWords and Current AdWords Certification required
  • Google Analytics experience required
  • Demonstrated knowledge of digital marketing technologies, including targeting, website analytics, and media tracking tools
  • Demonstrated knowledge of optimizing campaign structures & bidding strategies
  • Strong analytical skills, including data manipulation and campaign performance analysis skills
  • Exceptional written and verbal communication and presentation skills (English)

Skills:

  • Highly self-motivated individual.
  • Strong organizational and analytical skills a must for success.
  • Personable and excellent communication skills; with emphasis on customer service.
  • Ability to perform click-through rate, conversion, spend and creative analysis to identify growth/optimization opportunities
  • Adapt to constantly changing situations; ability to perform multiple tasks with multiple priorities.
  • Able to work under pressure; flexible and able to work with all types of personalities.

Required license or certification:

  • AdWords Certified Required
  • Google Analytics Certification Required.

 

To apply for this job please visit workforcenow.adp.com.

Google Advertising Strategist