Google Advertising Strategist

The Google Ads Specialist provides research, planning, and execution of campaigns to drive the client’s short and long-term business objectives through the use of Google AdWords.

Responsibilities:

• Develop and maintain professional working relationships with all levels of staff. Key deliverables for the position include:
• Build out and maintain Google Advertising campaigns for clients based on the client’s goals
• Implement form, call and other tracking techniques to track campaign success
• Work with Account Managers to ensure client success
• Report on progress and changes made to the campaigns on a daily basis
• Report on results of the campaigns weekly or monthly depending on client needs
• Capability to explain complex digital ad dynamics in an easy to comprehend way

Experience:

• Minimum 2 years proven expert knowledge of Google AdWords and Current AdWords Certification required
• Google Analytics experience required
• Demonstrated knowledge of digital marketing technologies, including targeting, website analytics, and media tracking tools
• Demonstrated knowledge of optimizing campaign structures & bidding strategies
• Strong analytical skills, including data manipulation and campaign performance analysis skills
• Exceptional written and verbal communication and presentation skills (English)

Skills:

• Highly self-motivated individual.
• Strong organizational and analytical skills a must for success.
• Personable and excellent communication skills; with emphasis on customer service.
• Ability to perform click-through rate, conversion, spend and creative analysis to identify growth/optimization opportunities
• Adapt to constantly changing situations; ability to perform multiple tasks with multiple priorities.
• Able to work under pressure; flexible and able to work with all types of personalities.

Required license or certification:

• AdWords Certified Required
• Google Analytics Certification Required.