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HADO Team USA joins the World Cup in Tokyo, Japan for the first time ever

on September 27, 2023 / by Nikki Cabus ,

Read Time 4 Minutes

The innovative sport of HADO, which blends augmented reality and esports, has taken a significant step towards global recognition. Team USA has been invited to participate in the HADO World Cup set to take place in Tokyo, Japan on October 21-22. This is a first for the United States!

HADO is the world’s first physical esport using Augmented Reality (AR) technology. Geared up with a head-mounted display and arm sensor in a physical skill-based competition, three-person teams leverage their skills by firing energy balls and placing shields to accumulate points in lightning-fast 80-second matches. Players literally experience being inside a real life computer game. It’s “Dodgeball meet Marvel!”

Hiroshi Fukuda and Shane Vander Koi

Hiroshi Fukuda, Founder of HADO, turned his childhood dreams into augmented reality, giving birth to HADO. Since then, millions have experienced this exhilarating sport in over 30 countries, both for fun and in fierce competition. Through an exclusive agreement with meleap Inc, Hiroshi Fukuda, gave HADO USA which is based in South Florida and the exclusive rights to all HADO related activities in the United States including building the team that will represent the country in the 2023 World Cup.

The theme “Evolved & Reborn,” expressing “Evolution” and “Rebirth,” has been chosen as the theme of the worldwide tournaments for the 2023 World Cup. Team USA will compete against the world’s finest teams from Japan, China, England, Turkey, France, and beyond.


Shane Vander Koi

“This is an incredible opportunity for our country to compete on the world stage and we are working tirelessly to assemble and train a competitive team,” Shane Vander Koi, Co-Founder & CEO of HADO USA, told South Florida Tech Hub.

“However, we need your support to make this endeavor a reality. Being a new event in the U. S. market, we are exploring various avenues to offset the substantial costs associated with training and sending the team to Japan on such short notice.”


Why Support Team USA in HADO?

HADO is not just a sport; it’s a fusion of technology and athleticism that has captured the hearts of many. Here’s why your support for Team USA in HADO is vital:

1. Exposure: Your logo prominently displayed on our competition uniforms and practice apparel including HADO staff which includes at local demonstrations in Palm Beach County schools, providing year-round exposure following the Tokyo World Cup.

2. Online Presence: Your logo featured on the HADO USA website as the official sponsor, across our social media channels, and marketing materials leading up to the competition in Japan and beyond, extending throughout the school and competition season.

3. Case Study Opportunity: Opportunity for interviews and quotes in an upcoming HADO Academy case study. This valuable asset will be used to market our programs to scholastic and collegiate audiences, providing a global perspective by incorporating insights from our international HADO counterparts.

4. Exclusive Benefits: An invitation for a representative to join us as an honored guest of TEAM USA in Japan (travel expenses not included), facilitating direct interactions with other international teams at the event.

5. Recorded Messages: Recorded or directly streamed messages that we will share during Team USA’s journey.

6. Special Demonstrations: HADO USA will conducting a special HADO demonstration for your staff and clients accompanied by a recognition award presentation.

7. Member Benefits: Special feature article in South Florida Tech Hub newsletter, on social media, and official Press Release out to all media outlets. South Florida Tech Hub has also agreed to give provide sponsorship of HADO’s interactive booth at this year’s TECHpalooza on December 14th in Ft. Lauderdale, as well as an exhibit table for the company.


This is a unique opportunity for exposure. The HADO World Cup is expected to receive substantial media coverage, and the HADO parent company, meleap, intends to leverage game footage and event videos for long-term promotion of HADO sales and global growth. Any logos and sponsorships associated with Team USA will have lasting visibility beyond the event itself. Supporting Team USA on this journey not only enables the US Team to participate in the HADO World Cup, but also contributes to the global growth of HADO, showcasing the innovative spirit of the South Florida Tech Hub community. Your support will help us make history and represent the United States at the HADO World Cup in Tokyo. Together, we can take HADO to new heights!

HADO USA has also created a GoFundMe page for any individual supporters and smaller donations from companies. The donations will help cover Professional Training, Tournament Participation (airfare, accommodation, and related expenses), Team Branding (team logo, jerseys, and marketing materials), and Community Engagement (underserved youth in South Florida).

“The HADO USA Team has made the promise to pursue the Techno Sport dreams with unwavering dedication, integrity, and sportsmanship. With your support, we aim to represent our community with pride and bring glory to our nation. Thank you for being a part of our journey,” said Vander Koi. “Donate today and become an integral part of Team HADO USA’s legacy as we aim for victory on the global stage!”

Any companies interested in sponsorship, please email or contact HADO USA directly


HADO Team USA joins the World Cup in Tokyo, Japan for the first time ever