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Nov 22, 2024

Fort Lauderdale United FC & Beyond Bancard strike multi-year seven figure naming rights deal

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Fort Lauderdale United FC and Beyond Bancard announced a new, multi-year, exclusive naming-rights agreement for the team’s stadium, bringing together noteworthy institutions in the region and community. The agreement, which marks a new chapter for Fort Lauderdale United FC (FTL UTD), will rebrand the team’s home from NSU Soccer Field to Beyond Bancard Field at NSU. 

Formed in 2023, Fort Lauderdale United FC is a professional women’s soccer team based in South Florida. Empowering talent and forging opportunities, our club stands as a beacon, committed to nurturing players and unifying the community under the banner of soccer. Through our dedication to excellence and an unwavering pursuit of success, we aim to redefine the path to professional soccer, ensuring that passion meets opportunity.

Beyond Bancard is a full-service payment processor offering secure, efficient business transactions with top electronic credit card solutions and excellent customer service. The company provides merchants with leading electronic credit card processing solutions and superior customer service specializing in traditional and high-risk merchant accounts with over 4000 low risk traditional and hard to place merchants. Beyond Bancard is one of the best merchant service providers around. Having a relationship with numerous banks, they are able to get accounts approved that other payment processors don’t have the capacity to approve.

Earlier this month, the team officially kicked off the partnership and unveiled the new stadium signage during Derby Day, a match against their rival, Tampa Bay FC.

Tommy Smith, Chairman and CEO of Ftl Utd

“Beyond Bancard was the right partner to take the next step within the innovation of our brand-new field at NSU,” said Chairman and CEO Tommy Smith.  “They have a commitment to advancing the needs of our community and we couldn’t be more excited to have them on the journey with us in advancing women’s soccer and women’s sports in the S. Florida area.”

This partnership includes exclusive Beyond Bancard branding across the stadium, including a new stadium logo featured on exterior and interior signage, including all LED boards. Beyond Bancard will also serve as the team’s presenting sponsor for weekly kids’ soccer clinics. Additionally, the partnership will extend several new experiences and benefits to FTL UTD fans including giveaways, content series and exclusive email offers.

Jimmy Virk, CEO of Beyond Bancard

“We appreciate the opportunity to partner with NSU and Fort Lauderdale United FC,” said Jimmy Virk, CEO of Beyond Bancard. “This collaboration unites three dynamic organizations with a shared commitment to excellence. By combining Beyond Bancard’s cutting-edge payment technology, NSU’s academic excellence, and Fort Lauderdale United’s focus on women’s professional soccer, we aim to enhance the community and advance the goals of each organization. Together, we will leverage our collective strengths to drive innovation, engage with the community, and promote economic development.”

Beyond Bancard will have ​​a co-shared office at the NSU University’s Alvin Sherman Library, to be used for partnership meetings and collaborations.

To learn more about Beyond Bancard, visit www.beyondbancard.com