The internationally recognized airline, El Al Israel Airlines Ltd. (TASE: ELAL), just announced that it will be relocating it’s headquarters for the Americas (north and south) from New York City to Broward County. Currently located in New York City and long Island, NY, U.S. operations will be moved to the City of Margate, FL. The move is set to happen August 1, 2022.
“Broward County’s unparalleled quality of life, cultural offerings and proximity to a diverse and thriving talent pool make Broward an ideal location of choice. Broward County looks forward to welcoming El Al Airlines’ U.S. headquarters to our community,” said Broward County Mayor Michael Udine.
The 32,164-square-foot building located at 5297 W. Copans Road is owned by a Limited Liability Company managed by Kenny Rozenberg, one of the wealthiest American Jews and the father of Eli Rozenberg, who is yet to be 30 years old and the controlling shareholder of El Al airline. “Israeli law demands that only a citizen of the Jewish state may own an Israeli airline,” stated an article in the Israel Hayom newsletter. Both Eli and Kenny have both become Israeli citizens within the last few years.
Marc Cavaliere
Although, El Al’s main headquarters will remain in Ben Gurion Airport in Israel’s Central District, the U.S. Headquarters in Broward will be managed by Marc Cavaliere, El Al’s senior VP for the Americas who joined the company in November.
Cavaliere is an airline and travel industry executive specializing in commercial development, international sales and marketing, and tourism growth. He brings with him over three decades of experience working for brands such as South African Airways, Spirit Airlines, American Airlines among others according to his LinkedIn page.
“With all of the continued attraction and growth to the tech sector, medicine sector and business in general, we have gotten an equally strong response from Israel and from the home office so we are going to have a lot of opportunities,” says Cavaliere at a recent celebratory photo shoot with the Greater Fort Lauderdale Alliance. “We will continue growing not only our administrative side, but also this [Broward] is our base for all of the Americas,” he continued.
Broward County is also the home to Spirt Airlines (NYSE: SAVE), a JetBlue subsidiary, Norse Atlantic, Silver Airways, and Jet Linx. With an overall growing Israeli and Jewish community from Miami to West Palm Beach, El Al felt that they could be central to the growth. It’s understood that the airline will be hiring approximately thirty employees from sales to marketing to administration.
representatives of El Al, the Alliance, Broward County and the City of Margate
“We are honored that El Al Airlines has chosen to relocate its U.S. headquarters to Greater Fort Lauderdale, joining hundreds of aviation and headquarters operations in the area. We are thrilled to welcome this iconic company to our community,” said Bob Swindell, president and CEO of the Greater Fort Lauderdale Alliance, Broward County’s official public/private partnership for economic development.
“There’s nothing better than seeing firsthand the impact people’s philanthropic dollars can have, especially when it comes to supporting the land and people of Israel,” said Michael Teichberg, Jewish National Fund-USA Director, North Dade and Broward. “South Florida is home to vibrant Jewish and Israeli communities, and EL AL’s decision to relocate its corporate headquarters to South Florida will mean more employment opportunities for locals and, hopefully, the addition of more flights to Israel from South Florida airports. We’re looking forward to seeing the positive impact EL AL’s new focus on our region will yield.”