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CITY Furniture Celebrates 50th Anniversary

on August 16, 2021 / by Riley Kaminer ,


Read Time 3 Minutes

Andrew and Keith Koenig

Tamarac-based furniture retailer and Tech Hub South Florida member CITY Furniture is celebrating its 50th year of operations.

Founded as Waterbed City in 1971, CITY Furniture has always prided itself on providing consumers with high quality furniture at the best price. The company now has more than 30 locations across Florida, in addition to a robust e-commerce business.

“Working with my late brother and now my son and son in law, along with over 2,500 dedicated City Furniture associates, many of whom are like family to me, for so many years has been a joy and an honor,” co-founder and CEO Keith Koenig told Tech Hub South Florida.

He continued: “What we have accomplished, starting from a little waterbed store to now having beautiful furniture stores across Florida has been a true blessing.”

Andrew Koenig, Keith’s son and President of CITY Furniture, echoed his father’s sentiments, saying that he is “proud of [their] humble beginnings” that ultimately led CITY Furniture to become “Florida’s number one furniture retailer.”

“I look forward to celebrating our amazing past and history, especially with all of our veterans who have worked with us for 20, 30, and 40 years,” Andrew said. The company has planned in-person celebrations for early 2022.

What might be the origin of CITY’s continued success in this competitive industry? On top of CITY’s focus on customers, it also prioritizes creating a positive environment for associates. “We want to be the number one employer of choice,” said Andrew. “We pride ourselves in taking care of our customers and associates.”

The company is also very active in the community. It has pledged to donate 5% of its annual profits to a diverse range of impactful local organizations including Covenant House Florida, the American Heart Association, and Junior Achievement of South Florida. 

This emphasis on community stretches beyond our borders. CITY Furniture’s 2040 Green Promise underscores the company’s commitment to become carbon neutral within the next two decades. 

Andrew also noted CITY Furniture’s focus on technology. “We were tech forward from the start,” he said, noting that his late uncle, co-founder Kevin Charles Koenig, purchased an early computer from IBM.

“We’ve seen major success building our own tech department,” Andrew said. “They’ve done amazing work, making all of our jobs better, faster, easier, and safer. You’re going to continue to see us invest in this awesome, very diverse group of people.”

Crediting CITY’s tech team as helping them pivot during the pandemic, Andrew noted that the team has grown more than 50% over the last couple of years in all areas – from e-commerce to data analytics and cybersecurity.

Despite decades of successes, CITY Furniture is not resting on its laurels. Andrew explained that the team is laser-focused on what the next half a century has in store for the company and has set an ambitious goal: “We want to become the number one home furnishing retailer in the US.”

To learn more about CITY Furniture, visit their website. Interested in joining the CITY Furniture team? Check out the open positions on their careers page.

CITY Furniture Celebrates 50th Anniversary