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ADT and Miami Marlins announce historic, multi-year partnership

on March 30, 2023 / by Nikki Cabus ,

Read Time 4 Minutes

ADT's iconic blue octagon will appear on Marlins jerseys as ADT becomes the Official Smart Security Partner of the team.The Miami Marlins and ADT announce a history-making partnership highlighted by the club’s first-ever jersey patch.

Additionally, ADT becomes the newest ‘Pillar Partner’ of the Marlins organization as well as the Official Smart Security Partner and Official Solar Energy Partner of the Miami Marlins.

The partnership connects two premiere South Florida-based organizations committed to providing the best service and positively impacting the communities where their employees live, work and serve. The three-year deal is worth $5 million annually, according to Sportico.

Headquartered in Boca Raton, ADT has been a safety innovator for 148 years calling South Florida home for more than two decades. The company is currently the No. 1 smart home security provider in the U.S.

ADT provides safe, smart and sustainable solutions for people, homes and businesses. Through innovative products, partnerships and the largest network of smart home, security and rooftop solar professionals in the United States, we empower people to connect and protect what matters most.

With the extensive partnership, ADT becomes the first official jersey patch partner of the Marlins, with the company’s iconic blue octagon to be worn on the sleeves of Marlins jerseys starting with the 2023 season. ADT will also have a significant brand presence inside the MLB team’s loanDepot park, the Home of Béisbol and South Florida’s jewel events.

Profile photo of Caroline OConnor

Caroline O’Connor

“The Miami Marlins and ADT are the perfect teammates for the historic partnership that will have an impact on the field, in the ballpark, and in our community,” said Caroline O’Connor, Marlins President of Business Operations.

“We are two South Florida companies aligned with shared values — innovation, safety and first-class service — and the commitment to exceed expectations of our customers. As our franchise celebrates our 30th anniversary all season long, we are just as excited to launch this impactful partnership ahead of ADT’s 150th anniversary next year.

We are proud to wear ADT’s iconic blue octagon on our sleeves everywhere we go, and especially when we are safe at home!”

The Miami Marlins of Major League Baseball combine the tradition of America’s pastime with the energy and excitement of South Florida. As an organization that lives through its values, the two-time World Series Champion Marlins are dedicated to building sustained success on and off the field as a world-class entertainment venture, while making a positive impact on our community. The Marlins play their home games at loanDepot park, one of South Florida’s jewel venues and an entertainment destination serving as host to best-in-class local, national and international events each year. The state-of-the-art facility is LEED Gold Certified and WELL Certified.

The partnership will showcase the commitment from ADT and the Marlins in a shared belief that everyone deserves to feel safe. Throughout the partnership, the two local organizations will identify areas at loanDepot park to use ADT’s industry-leading smart security products to help keep fans, players and visitors safe at home when they visit the ballpark. Additionally, the two organizations will work together to create impactful programs across South Florida, providing resources to educate and assist residents in underserved areas by integrating ADT security products and technology.

“We’re thrilled to partner with the Miami Marlins and have ADT show up in a new way for customers, sports fans and the local community,” said DeLu Jackson, Executive Vice President and Chief Marketing Officer at ADT.

“We look forward to working with the Marlins to bring ADT’s safe, smart and sustainable solutions to even more people and places in the South Florida community, the home of our company headquarters and hundreds of ADT employees.”

During the 2023 season, fans will have a chance to win ADT giveaways when they visit a new dedicated space at loanDepot park to learn about ADT’s smart security platform. Fans can also look forward to special offers on ADT products and services available soon.

The Marlins are the latest MLB franchise to secure a jersey patch partner, joining the likes of the Boston Red Sox, Los Angeles Angels, Arizona Diamondbacks, and the Cincinnati Reds as having deals in place for the 2023 campaign after MLB followed the National Basketball Association (NBA) and National Hockey League (NHL) in allowing its organisations to sign partnerships in this category. In April 2022, the San Diego Padres became the first franchise to agree a jersey patch deal, penning a multi-year pact with Motorola that is worth US$10 million annually according to SportBusiness.

Profile photo of David Oxfeld“ADT is a trusted industry leader in smart home security that has called South Florida home for more than two decades, and we are excited to welcome ADT as our newest Pillar Partner and member of the Marlins family,” said David Oxfeld, Marlins Chief Commercial Officer. “They have a track record of dependability, and we share a common vision of being consistent and reliable.”

Fans will get their first look at the new Marlins jerseys with the ADT patch tonight, March 30th, on opening day when Miami hosts the New York Mets at 4:10 p.m. at loanDepot park. The new jerseys will be available for purchase throughout the first homestand, March 30–April 5.

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ADT and Miami Marlins announce historic, multi-year partnership