StartUP FIU Students Develop Innovative Strategies to Tackle Healthcare Disparities for Pharmaceutical Giant GSK

StartUP FIU, the innovation hub at Florida International University, partnered with GSK, one of the world’s largest pharmaceutical companies, established a hands-on, multi-disciplinary experience that inspired students to develop new and creative solutions to dismantle health disparities in minority communities.

In addition to being part of a nation-wide effort to improve health outcomes for minority communities and making a positive impact in the medical field, students selected for the program received corporate internship credits, the experience of learning from leaders and experts in the healthcare industry, and earning $1,000 for their efforts.

Inspired by Dr. Martin Luther King, Jr.’s commitment to equity and access, the 12-week GSK Innovation Challenge had a goal of honoring the legacy of this great man by igniting in a new generation the desire to fight for justice in the healthcare sphere. Reflecting the values of Dr. King, GSK is focused on the social determinants of health and is working to ensure high-quality, inclusive healthcare services and education is accessible to all. GSK is a global biopharma company with a purpose to unite science, technology, and talent to get ahead of disease together.

This experiential, hands-on challenge leveraged the lived experiences and diverse backgrounds of 34 FIU undergraduate students, 96% of whom hail from minority communities. Students with Hispanic, African American and Asian backgrounds are often able to offer personal perspectives into health disparities. In this case, the program addressed the low rates of vaccines in marginalized communities.

“These students really rose to the challenge with compelling and creative solutions and all the program mentors deserve a big thank you for their guidance” said Maya Martinez-Davis, GSK US President. “Some of these students learned about health disparities for the first time while others brought their shared experiences. Our goal is to close the gap in underserved communities by developing the next generation of innovators. The partnership between GSK and StartUP FIU is just one of many steps towards achieving that.”

FIU’s unique status as the country’s largest Hispanic Serving Institution (HSI) with more than 32,000 students who identify as Hispanic or Latino, makes it an ideal place for global companies like GSK to get ‘on the ground’ perspectives from the communities they want to serve. Educating students across campus, many from different parts of the world, StartUP FIU offers a vibrant array of diverse outlooks, life experiences and cultural values that help organizations better understand their customer base and plan for a dynamic future.

Throughout the GSK Innovation Challenge, students from a variety of majors were guided by public health and entrepreneurship mentors to delve deeper into how minority communities make health care decisions, what sources they trust, who they listen to for medical information and how their lifestyles
either facilitate or impede positive healthcare decisions.

“This unique Challenge offered our students the opportunity to creatively explore a serious population health issue and brainstorm innovative ways to drive communities towards making healthy decisions,” said Emily Gresham, Assistant Vice President for Research, Innovation and Economic Development and Co-Founder of StartUP FIU.

At the end of the 12-week GSK Innovation Challenge, seven student groups pitched their solutions for increasing vaccination rates to GSK leadership. The Pitch Day event, held Friday, April 14, showcased the creativity and novel thinking that can occur when students are empowered with the tools of innovation and supported by expert mentors in the industry.

Members of GSK leadership who came to StartUP FIU to judge the student pitches were impressed by the creativity, thoughtfulness and hard work shown by FIU students.

 

PITCH DAY WINNERS

1ST PLACE

Winning Idea:

Collaborate with companies that have large Hispanic workforces to include at-work vaccination events and other healthcare programs to streamline the patient experience

Team Members:

Vinai Sewaliah, Akerke Parmbek, Christian Castellanos & MaAngelica Subido

 

 

2ND PLACE

Winning Idea:

Targeted advertising campaign focused on influencing mothers, who usually make healthcare decisions for the entire family.

Team Members:

Daniella Diaz, Emily Gresham, Lina Henriquez & Yasha Hasan, Chloe Posthuma-Coelho

 

 

3RD PLACE (TIE)

Winning Idea:

Targeted advertising campaign focused on influencing mothers, who usually make healthcare decisions for the entire family.

Team Members:

Devin Shanahan, Owethu Phekani, Itzel Castellon, Yomaira Ayala Daboin

 

 

3RD PLACE (TIE)

Winning Idea:

Work with faith-based organizations to educate congregations about shingles and prevention.

Team Members:

Aditi Mishra, Katherine Mejia

 

 

 

The GSK Innovation Challenge is just one example of how StartUP FIU uses hands-on, experiential learning opportunities to help students implement the core concepts of innovation and entrepreneurship towards solving real-world challenges.

“By adapting what they’ve learned in the classroom to help companies solve some of their toughest problems, students gain confidence in their skillset and learn how to think critically,” said Robert H. Hacker, Director and Co-Founder of StartUP FIU and one of the Challenge’s entrepreneurial mentors.

StartUP FIU is a university-wide innovation hub that fosters and develops entrepreneurship and innovation to help our students, researchers, and community connect, contribute to, and thrive in today’s fast-changing world. We create and run programs based on two foundational beliefs: that the skills and principles of entrepreneurship are essential to navigate and harness the opportunities of our disruptive age, and that universities can play a unique role in unlocking opportunity and unleashing potential to shape a better, more inclusive, and more innovative future.