Marketing Manager

Company

MyBundle is a five-year-old startup with a massive opportunity to solve a problem nobody else is solving. We are simplifying streaming television. We have tools and resources to help people figure out which streaming services they need, get those services at the best price, manage monthly budgets and renewal dates and decide every day what to watch where. We also have a unique, wildly scalable go-to-market strategy. We partner with 250+ broadband providers around the country who use those tools and resources to reward and educate their 13 million + customers. And we are adding more every day. Finally, we are talking to just about every streaming service, from indies to giants, toward the goal, on behalf of those broadband partners, of being an independent destination for customers to choose, order, and manage their entire personalized streaming entertainment bundle.

Job

This is a chance to develop and flex just about every marketing muscle – storytelling, educating, brand identity, UX, B2B, B2B2C (will explain), B2C, data analysis, performance marketing, relentless testing and optimization. The opportunity is as big as your ambition, creativity and hustle.

First, the B2B piece, you will support our sales efforts to sign more broadband partners. That can include developing and promoting case studies with existing partners, lead gen campaigns through LinkedIn and other targeted channels, presentations, webinars, conferences and more.

Second, the B2B2C piece, you will develop campaign ideas and creative resources to help our broadband partners (many of whom have sparse marketing resources) promote our services to their customers.

Third, the B2C piece, you will build and hone a machine that markets streaming services every day directly to a growing list of end users. That includes a large email database and program. It includes promoting our mobile app and leveraging that app as an invaluable engagement tool. It can include site optimization, text, direct mail and any other medium we want to test, optimize and scale.

This is an individual contributor role, but with tons of collaboration and support across a great team (sales, partner success, product, data…) and tons of potential for growth as we grow. You will have a chance to shape who we are and where we are going. You will be empowered to prioritize your initiatives and implement your ideas. But you will also fold brochures, order swag and fix broken links (as does our CEO and everyone else).

You

• You have at least five years of marketing experience, including direct management of performance (measured, scaled) campaigns.
• You are someone who will fall in love with our mission and our services and will want to shout about them to anyone who will listen.
• You write and explain well.
• You are able to see messaging and products through the eyes of customers who might be intimidated by technology and change and you empathize with and advocate for those customers.
• You love a good A/B test. You love discovering wins. You know how to control for single variables, determine sample sizes and analyze results. You constantly seek opportunities to learn and improve performance.
• You tend to quickly become a pro user of business and marketing tools. You like having your hands directly on the controls, whether managing a search or email campaign, visualizing data or publishing web pages.
• You know your way around app stores, downloads, engagement, etc.
• You are accessible and responsive to teammates. You treat people with respect and earn respect. You are accountable and meet deadlines. You are transparent about your work. You welcome co-creation.
• You spot opportunities to automate and to do things faster and smarter.
• You are energetic and ambitious. You want to contribute in some big or small way every single day. You want to be part of something great.

Comp

Ballpark $90k plus equity.

Next steps

Please include answers to the following in your job application:

• Tell me about a failure – an idea, initiative or campaign that you believed in and poured time and energy into that proved to be a complete miss.
• Tell me about a performance marketing win – a discovery in the data, a test or a measurable success that you were able to address, scale or replicate to have meaningful impact on the business.
• Describe a situation where your marketing needed to educate people about something that intimidated or confused them. How did you approach that?

Our policy

MyBundle.TV is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.